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JULY 29, 2010Issue 1718

The SaaS model has become mainstream, and is quickly coming to dominate the planning -- from R&D, to sales quotas, to partnering, channels and distribution -- of all software and services vendors.

Robert Mahowald, vice president, SaaS and Cloud Services research at IDC.

SaaS revenue to grow five times faster than traditional packaged software: IDC
Pretty much everyone in the IT industry is aware that the SaaS model's growth has outstripped conventional software. But a new study by IDC provides a quantitative examination of exactly how much higher the growth rate is, and the amount may surprise some.
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The Future of Apps
While creating apps with a mass-market appeal is good (such as apps for finding a good restaurant or creating action lists), few companies are thinking about the evolution of apps and what the next generation of apps will be. What will the apps of tomorrow look like?
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Avnet announces new programs for Oracle partners
Avnet introduced a white paper from IDC on the current Oracle channel landscape, along with two programs -- "Under Our Wing" and "Value Master" -- to guide Oracle solution providers on how to continually increase their value to customers.
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Women spend more time on social networking sites than men
A new study on women's online usage has a lot of useful data, including that while women are a minority of social networking users, they account for nearly 57 percent of time spent on these sites.
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ChannelBIZ: Leave Nothing to Chance, Part 1:How asking for the facts rather than relying on fiction will lead to more sales
To be successful in sales, it's vital that you are able to respond quickly and thoroughly to the needs, and often the objections, of your customers, and it can be tempting to approach that task by working from a gut feeling of what you feel to be true as opposed to what you know to be true. It's one of the most common mistakes that a sales person can make.
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